Performance Web Design in Amarillo

Website Design and SEO in Amarillo: Back to the Basics

Applying the best website design and SEO techniques is something that we all strive to achieve, but as with most things, it is usually easier said than done. The information out there for website design and SEO in Amarillo can seem endless, and it continually evolves as new platforms are created and become important. However, there are a few basics that you can always go back to, and here we provide you with a list to help you get started.

Simplify the Web Design  

Whether you have a new website design that you are getting off the ground, or you have had the same business website for over a decade, you need to pay close attention to the how you are using your white space and that you have enough of it.

With a website design and SEO that hasn’t been updated in ten years, you can go through and get rid of the parts that are not significant anymore. Maybe the picture on the About Page is from a holiday party five years ago and staff has changed, or perhaps navigation is troubling because you give customers too many choices instead of guiding them to the conversion seamlessly with simple options.  

Take the time to review your website design, and look at successful sites to get a better idea of how yours should flow.  

Be Smart About Keyword Research  

When you have website design and SEO in Amarillo, keyword research is going to be big part of the process. You want to make sure search engines find you as well as customers, and you have to incorporate relevant keywords in a way that is natural. The best way to do this is to look to multiple resources from keyword research tools to organic methods such as looking at the questions and phrases people use in the forums within your niche.

Add Images That Make Sense for the Text

The days of bad images that don’t make any sense for the text are over, and if you haven’t looked at the images on your website in a while, it may be time for a reboot. Updating your images so they improve the customer experience and to keep them on the page is the ideal way to improve conversions. Don’t forget to optimize the images too!

Optimize for the Mobile Web

The mobile web can easily be forgotten if you are new to website design and SEO in Amarillo, because it will be easier to focus on one aspect like desktop results versus multiple areas like social media and the mobile web. Make sure you are responsive for the mobile web and give it the attention it deserves for best results.

Identify Your Audience

One of the most important aspects of website design and SEO is identifying your audience and the reason they are visiting you. Once you learn what your audience wants, you can deliver the Online experience that keeps them coming back to you. And if you need guidance, get the professionals involved!